And to top it off, new third-party technologies aimed at improving user experiences often impose risks to page performance, security, and privacy of consumers.
Increasingly, data is either unavailable, inaccurate, or inconsistent. Instead of spending more time listening to users and eliminating customer friction, prodcut managers are often busy chasing arbitrary metrics. As a result, digital product managers are tasked with setting roadmap priorities without knowing what features might be most valuable to users or understanding the dollar impact of issues causing friction in the purchase funnel. Tom is currently Global Learning & Insights leader at Quantum Metric, and formerly Director of Digital Product Performance at Marriott International.Īs large, matrixed organizations strive to be more data-driven, they often end up with data silos instead of customer insights.
In this post, Tom Arundel discusses five key areas of focus for a Digital Data Center of Excellence, and why one is key to scaling digital transformation.
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